Product-Led Growth Week Third Edition

Learn how your product can be the main driver of growth and why this approach has been used by successful startups like Slack, Dropbox, Zoom and many others.

Join us remotely February 22 - 26 to learn how your startup can build a repeatable playbook to acquire, retain & grow customers.

Application deadline: Friday, February 12th

The program is cash and equity free

At the end of the week, we welcome participants to apply to our 5-month Product-Led Growth Program, which includes a $100k investment (pending a due-diligence process).

About The Program

Why participate in Product-Led Growth Week?

You and your co-founders will have the chance to hear how TheVentureCity approaches Product-Led Growth. 

Having come from high-growth companies like Facebook, Instagram, WhatsApp, Pinterest, eBay and others, our team has spent the last several years guiding 50+ startups through TheVentureCity’s intensive five-month Product Led Growth Program

Along the way we have continually refined our approach to growing startups based on extensive trial-and-error and pattern matching. Product-Led Growth Week is an opportunity for us to share the highlights with you in a condensed format. 

Over the five days, you will learn how we think about things like…

  • Moving quickly 
  • Designing the product in a user-centric way
  • Making the product the centerpiece of the go-to market strategy
  • Acquiring and retaining customers
  • Making data-driven decisions
  • Fundraising

You'll discover exactly how to get your startup to these kinds of MRR results:

Dates & Details

This program is 100% cash and equity-free. 

  • Dates: Monday, February 22nd – Friday, February 26th
  • Time Commitment: ~ 3 hours per day broken into a 1.5 hour morning session (11am – 12:30pm EST) and a 1.5 hour afternoon session (2:30pm – 4pm EST) 
  • Location: This program is fully remote. Join us from anywhere with adequate bandwidth!


Day 1: Monday, February 22nd

Day 2: Tuesday, February 23rd

Day 3: Wednesday, February 24th

Day 4: Thursday, February 25th

Day 5: Friday, February 26th


What do we look for in startup teams?
We’re looking for software-enabled companies that have formed within the last two years and have at least two team members working on the business full time. All industries and life stages are welcome to apply.

What are the terms of the program?
The program is completely cash and equity free. We welcome participants to apply to our 5-month Product-Led Growth Program afterwards. No commitment to join the program is required.

What are the program sessions like?
Each session will be led by one of our in-house experts covering topics from product strategies, growth tactics, user acquisition, fundraising, etc. Our team has held high-level roles at some of the biggest tech companies in the world including Facebook, Google, Pinterest and Whatsapp. There will be plenty of time for Q&A. Please note the program is completely virtual so all sessions will be hosted via Zoom. 

What is the time commitment?
The program will run for one week starting Monday, February 22 until Friday, February 26 and consists of one 1.5 hour session each day on Monday, Thursday, and Friday and two 1.5 hour sessions each day (3 hours total per day) on Tuesday and Wednesday.

The first session goes from 11am EST/8am PST until 12:30pm EST/9:30am PST and the second session goes from 2:30pm EST/11am PST until 4pm EST/1pm PST.

How many people from my team can participate?
To get the most out of the program, a minimum of 2 people from each startup team should participate in each session.

Does participation in Product-Led Growth Week increase my chances of getting accepted into the Product-Led Growth Program?
Participation in Product-Led Growth Week does not guarantee acceptance into the program but all participating startups will be eligible for consideration and are invited to apply.

Does participation in Product-Led Growth Week increase my chances of getting funded by TheVentureCity venture capital fund?
Participation in Product-Led Growth Week does not increase your chances of getting funded by us but you will have the chance to get to meet members of our Fund team and we’d love to stay in touch with you as you grow your business to see if there’s a good fit.

Testimonials from previous editions

“Product-Led Growth week was super insightful for us at FutbolMarkt. We really benefited from the wide expertise the team brought to all the sessions, and it really inspired us to both change, and improve a few key processes within our growth strategy. “

CEO and Co-Founder of

“Well-rounded week covering all of the basis for a SaaS business. Very powerful when topics are implemented as part of your business processes.”

President of Customs City Global Solutions Inc.

“This was a transformative experience, because it literally transformed how we understood and approached our business. Within the first 2 days, it became worth it for me. Thank you again for helping us keep product and experience top of mind.”

CEO & Head of Product of

“It was an incredible experience. I learned many concepts and ways of measuring data, I was also aware of some mistakes I was making on a day-to-day basis, so with the examples they provided I have modified and adapted the user flow and some other important pieces. The speakers did an impeccable job and the way they explained the topics was dynamic and effective.”

Founder of TokTalk

TheVentureCity is a new venture and growth acceleration model that helps diverse founders achieve global impact. We are led by an international Dream Team, with experience in hypergrowth tech companies, and inspired by the need for transparency, diversity and fairness in the industry.

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