Our speakers have worked in companies such as

Why Participate In Product-Led Growth Week?

In this 5-Day virtual event, you and your co-founders will have the chance to hear how TheVentureCity approaches Product-Led Growth. 

Having come from companies like Facebook, Instagram, WhatsApp, Pinterest, eBay and others, our team has spent the last several years guiding 50+ startups through TheVentureCity’s intensive five-month Product Led Growth Program

Along the way we have continually refined our approach to growing startups based on extensive trial-and-error and pattern matching. Product-Led Growth Week is an opportunity for us to share the highlights with you in a condensed format. 

discover how to get your startup to these kinds of results:

you will learn how we think about things like…

  • Moving quickly
  • Designing the product in a user-centric way
  • Making the product the centerpiece of the go-to market strategy
  • Acquiring and retaining customers
  • Making data-driven decisions
  • Fundraising


Explore The Schedule

Discover how your product can be the main driver of growth and why this approach has been used by successful startups like Slack, Dropbox, Zoom and many others.

Day 1: Keys For Managing A High Growth Startup

Monday, February 22nd

First, the Manager of our Product Led-Growth Program Americas will kick things off.

Then, Our Chief Growth Officer will cover key steps to take when managing a high-growth-potential startup, such as moving fast, increasing decision-making speed, and increasing software delivery speed. 

  • Opening Session: Welcome to the Product-Led Growth Week w/ Edgard D. Duque (Manager, Product-Led Growth Program Americas, TheVentureCity)
  • Morning Session: The Importance of Speed w/ Katya Skorobogatova (Chief Growth Officer, TheVentureCity - ex: Whatsapp, Facebook)
  • Afternoon Founder Session: Ask Me Anything w/ Susanne Klepsch, (Co-Founder & CEO of Meetfox)

Day 2: User Journey And Growth Mindset

Tuesday, February 23rd

The morning session will center around how user journey is a great tool to start improving the health of your startup.

Learn from our VP of Product about the difference between customers and users, what differentiates user journeys from customer journeys, what user journeys and customer journey look like when mapped out and what important points you should cover when you create your own user journey

Later in the day you will learn what type of the mentality should entrepreneurs and founders have in order to build a successful startup, the importance of having a growth mindset, the most common challenges that founders face and the differences across geographies.

  • Morning Session: User Journey w/ David Marcus (VP Product, TheVentureCity)
  • Afternoon Session: Growth Mindset w/ Laura González-Estéfani (Founder & CEO, TheVentureCity - ex: Facebook, eBay)

Day 3: Business Health & Leadership For Growth

Wednesday, February 24th

What does measuring the health of a person and measuring the health of an established business share in common? Find out from our VP of Data & Analytics as he provides an overview on metrics, recommends what data to use when measuring the health of your startup, and covers topics such as growth accounting, cohort analysis, unit economics, engagement, and building your own data pipeline. 

You’ll also learn about TheVentureCity’s Data Pipeline Toolkit and how you can use it for your own startup!

And in the afternoon session, our VP of People will guide you to design the foundation for and build your company culture “brick by brick”:

The Ground: Vision + Mission + Values, The Walls: The Team, The Windows: Setting Goals & Communication Transparency and The Roof: Leadership

  • Morning Session: Measuring Product Usage and Health w/ David Smith (Data Scientist, TheVentureCity)
  • Afternoon Session: Leadership for Growth w/ Jimena Zubiria (VP of People and Comms., TheVentureCity - ex: Google)

Day 4: Product-Led Growth Strategies

Thursday, February 25th

Discover from our Chief Growth Officer why Product is your main asset, as well as how Growth is a way to align and a process for your startup, as she discusses acquisition, activation, retention, and virality.

This session will also cover how to approach internationalization and how to adopt a global perspective.

  • Morning Session: Product-Led Growth Strategies w/ Katya Skorobogatova (Chief Growth Officer, TheVentureCity - ex: Whatsapp, Facebook)
  • Afternoon Founder Session: Ask Me Anything w/ Sasha Miagkyi, Co-Founder & CEO of Outloud.ai

Day 5: Fundraising 101

Friday, February 26th

Learn from TheVentureCity’s Fund Partner about:

  • How a VC firm worksMilestones required to unlock VC money
  • The basics of fundraising
  • Dilution
  • Vanity Capital vs. Venture Capital
  • How VCs make decisions
  • What materials you should prepare when fundraising
  • Morning Founder Session: Ask Me Anything w/ Juan de Antonio (Founder & CEO, Cabify)
  • Morning Session: Fundraising Essentials w/ Andy Areitio (Fund Partner Americas, TheVentureCity)
  • Closing Session w/ Edgard D. Duque (Manager, Product-Led Growth Program Americas, TheVentureCity)

Frequently Asked Questions

What do we look for in startup teams?
We’re looking for software-enabled companies that have formed within the last two years and have at least two team members working on the business full time. All industries and life stages are welcome to apply.

What are the terms of the program?
The program is completely cash and equity free. We welcome participants to apply to our 5-month Product-Led Growth Program afterwards. No commitment to join the program is required.

What are the program sessions like?
Each session will be led by one of our in-house experts covering topics from product strategies, growth tactics, user acquisition, fundraising, etc. Our team has held high-level roles at some of the biggest tech companies in the world including Facebook, Google, Pinterest and Whatsapp. There will be plenty of time for Q&A. Please note the program is completely virtual so all sessions will be hosted via Zoom.

During the week we will also have three extra "Ask Me Anything" sessions with two stellar founders who have already participated in and completed our Product-Led Growth Program, where you can hear firsthand about their companies and experiences in the program, as well as with one stellar founder from our portfolio companies from TheVentureCity's VC fund.

How many people from my team can participate?
To get the most out of the program, a minimum of 2 people from each startup team should participate in each session.

What is the time commitment?
The program will run for one week starting Monday, February 22 until Friday, February 26 and consists of one 1.5 hour session each day on Monday, Thursday, and Friday and two 1.5 hour sessions each day (3 hours total per day) on Tuesday and Wednesday.

The first session goes from 11am EST/8am PST until 12:30pm EST/9:30am PST and the second session goes from 2:30pm EST/11am PST until 4pm EST/1pm PST.

The three extra "Ask Me Anything" founder sessions will each take place on Monday, February 22 and Thursday, February 25 from 1pm EST/10am PST until 1:30pm EST/10:30am PST, and on Friday, February 26th from 10am EST/7am PST until 10:30am EST/7:30am PST.

Does participation in Product-Led Growth Week increase my chances of getting accepted into the Product-Led Growth Program?
Participation in Product-Led Growth Week does not guarantee acceptance into the program but all participating startups will be eligible for consideration and are invited to apply.

Does participation in Product-Led Growth Week increase my chances of getting funded by TheVentureCity venture capital fund?
Participation in Product-Led Growth Week does not increase your chances of getting funded by us but you will have the chance to get to meet members of our Fund team and we’d love to stay in touch with you as you grow your business to see if there’s a good fit.

The program is cash and equity free

At the end of the week, we welcome participants to apply to our 5-month Product-Led Growth Program, which includes a $100k investment (pending a due-diligence process).


Meet The Speakers

Founder & CEO, TheVentureCity 

(Ex: Facebook, eBay)

CGO, TheVentureCity 

(Ex: Whatsapp, Facebook)

VP of People and Comms., TheVentureCity (Ex: Google)

Fund Partner Americas, TheVentureCity

Data Scientist,

TheVentureCity

Manager, Product-Led Growth Program Americas

VP Product

TheVentureCity

Founder & CEO 

Cabify

Co-Founder & CEO 

Meetfox

Co-Founder & CEO

Outloud.ai

Testimonials from previous editions

“Product-Led Growth week was super insightful for us at FutbolMarkt. We really benefited from the wide expertise the team brought to all the sessions, and it really inspired us to both change, and improve a few key processes within our growth strategy. “

CEO and Co-Founder of FutbolMarkt.com

“Well-rounded week covering all of the basis for a SaaS business. Very powerful when topics are implemented as part of your business processes.”

President of Customs City Global Solutions

“We really enjoyed the fast pace intensity, the mentor’s deep expertise, and the exploration of so many tools and practical techniques. To be part of a global cohort, with a diverse set of cultures and background is amazing. The offline slack, the live interactions, the homework are all contributing to a bootcamp-style learning experience. The relaxed, informal and fun environment stimulates contribution and engagement"

CEO and Co-founder of Bfore.ai

“It was an incredible experience. I learned many concepts and ways of measuring data, I was also aware of some mistakes I was making on a day-to-day basis, so with the examples they provided I have modified and adapted the user flow and some other important pieces. The speakers did an impeccable job and the way they explained the topics was dynamic and effective.”

Founder of TokTalk

TheVentureCity is a new venture and growth acceleration model that helps diverse founders achieve global impact. We are led by an international Dream Team, with experience in hypergrowth tech companies, and inspired by the need for transparency, diversity and fairness in the industry.


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