03 Oct 2018
From Engagement to Retention to Growth
Products and services that grow efficiently make positive first impressions and entice customers to return time and again. They do this by creating and fostering engagement. By extracting more value from marketing dollars and creating a positive feedback loop, focusing on engagement helps separate successful startups from also-rans.
This workshop takes an analytical, data-driven approach to teach attendees how to:
Measure and use retention and churn rates
Interpret cohort retention curves
Establish a key action or unit of value
Learn from examples of successful onboarding flows
Combine key actions with frequency analysis to create retention baselines
Differentiate between high- and low-frequency usage scenarios and find the right one to use for your business
Increase retention in meaningful versus superficial ways
6:00-6:30: Networking Hour
* Please arrive in time as the workshop will begin at 6:30 sharp.