06 Dec 2017
Growth Hacking Basics
Come learn from TheVentureCity's resident growth hacker, Ekaternia Skorobogatova, everything you need to know to growth hack your early-stage company.
Ekaterina will talk about how to define growth, growth levers and how to create the growth playbook that will work for the product that you are building. She will also discuss successful growth strategies that consumer products like Facebook, WhatsApp, Instagram, Youtube, Uber and Airbnb were using to power their international growth.
This workshop is intended for early stage company entrepreneurs with tech companies who work in the analytics, marketing or general management of the start-up.
About the instructor:
Ekaterina Skorobogatova has been focused on growth and analytics for all key products in Facebook portfolio of apps for the last 8 years starting with Facebook growth in Eastern Europe and then supporting Instagram international expansion and WhatsApp growth at the time when the team launched VoIP and started working on the business messaging product. At TVC Ekaterina is focused on helping tech community that the team is working with thinking about growth playbook and how to achieve sustainable growth in usage, engagement and revenue.